Maximizing Monetization in the Cloud

Session Date and Time: Day 2, March 24, 7:30pm EST (4:30pm West Coast) (45min)
Keywords: collaboration, Encryption, Key Management, Privacy, security.
Authors: Ed Sullivan, CEO at Aria Systems.
Abstract:
Cloud Computing has created a huge opportunity for ISVs and software developers to create new revenue streams while reducing the costs of large-scale application delivery.

Ultimately, developers want to use cloud platforms as a way to monetize their applications and drive revenue. But the dominant cloud platforms in the marketplace today all have significant limitations in their “out of the box” options for developers to monetize their end-customers. Most offer some form of integrated, usage-based billing, but only allow developers to set up basic one-time charges, or to bill end-customers based on a simple “markup” of some metered infrastructure charge – bandwidth, CPU, or storage.

The problem is that for most software developers, the value that their application provides to the customer is not a function of infrastructure usage. The application value might be a function of the number of users, number of transactions, activated features in the application, or some other metric.

This presentation will provide:
· An overview of the challenges, and monetization options for developers using cloud platforms

· An introduction to Aria Systems’ capabilities to help ISVs and developers to monetize cloud applications

· Real-world examples and best practices for how your peers are maximizing cloud monetization by taking a different approach

Ed Sullivan, Founder / CEO

Ed Sullivan, Aria Systems’ Founder, has been the CEO since the company’s inception in 2003. As CEO, Ed offers his vision, innovative ideas and valuable insight to the needs of the marketplace to bear on Aria’s strategic direction. Under his leadership, Aria has been established as the market leader in on-demand billing and customer lifecycle solutions and currently supports over 1 million customer accounts in 236 countries.

Ed’s entrepreneurial spirit and innovative ideas have led him to build several successful companies. Prior to Aria, he was the Founder and President of LaserLink.net, the World’s first and largest Virtual Internet Service Provider. LaserLink provided billing and Internet services to over one million end users and operated the Internet Services for several ISP’s including American Express, Compaq, Gateway, Amway and IBM. LaserLink was acquired by Covad Communications in March 2000.

Ed serves as a Director of NetQOS, an Austin Texas based IT company which offers end to end network management solutions. NetQOS was recently ranked the number one fastest growing technology company in Texas by Deloitte and Touche. He also serves on the advisory board of Covad Communications (DVW) a publicly traded provider of voice and data services. Ed has a BS in Electrical Engineering from Drexel University.