Consultant

Optimizing the Performance of Cloud Computing.


Session Date: March 24, 2010
Session Time: 9.45am EST (6.45am PST)
Keywords: WAN, private clouds.
Authors: Apurva Dave, Vice President Product Marketing and Alliances
Riverbed Technology.
Abstract: As organizations move more to private and public cloud computing models, application performance over the Wide Area Network continues to be a source of pain. In fact, two of the top five top barriers to cloud computing growth include data transfer bottlenecks (latency) and application performance unpredictability. Many enterprises today are realizing that they already have private clouds, or are a short step away from reorganizing their assets into a private cloud format. Private clouds offer the benefits of the public cloud, while enabling enterprises to retain full application performance visibility and control.

Lessons on Scale from Massive Enterprise Deployment.

Keywords: SaaS, scalability, mulit-tenancy, deployment, applications.
Authors: Tom Fisher, Vice President of Cloud Computing for SuccessFactors.
Abstract: Cloud computing enables unprecedented application scalability in global reach, volume and ubiquitous access. To achieve rapid, effective and secure application deployment at cloud scale, enterprises must now address new challenges unique to the cloud environment – building apps and infrastructure that are designed for scale from the start. In this talk, we’ll look at case studies of variable-size multi-tenant deployments ranging from a small office to arguably the largest enterprise cloud deployment in history – the 420,000-seat deployment of SuccessFactors software at Siemens AG. We’ll address how to evaluate your application and deployment environment and how to choose appropriate scalability strategies that fit user needs and technical constraints. Ultimately, participants will gain a strong technical foundation for building a flexible and user-driven cloud solution and a thorough understanding of the tools and approaches available.

Cloud Computing – the next BPM frontier

Session Date and Time: Day 2, March 24 15:15 EST (45 min.)
Keywords: BPM, enterprise cloud computing, IT, SaaS, adoption landscape.
Authors: Rick Carnal and Todd Lane, Appregatta Technologies.
Abstract: The movement from traditional on-premises software to cloud-based applications represents a fundamental shift at the enterprise level. The overall adoption of SaaS/cloud technologies has been gaining significant traction over the past few years. This trend, which has been fueled by early wins in key business functions including CRM, ERP, manufacturing/supply chain, and marketing, is helping to form a new business process management (BPM) paradigm that is changing “pure-play” solutions for the better. The market for BPM is growing rapidly, and IDC forecasts that the BPM market will reach $3 billion in 2013. “Pure-play” SaaS BPM companies are few and far between, and the broader landscape is changing rapidly as the power vendors maneuver to take advantage of the shift. Amidst the evolving market, customers have legitimate questions about BPM adoption and advances in service-oriented architecture (SOA) solutions. What are the main BPM cloud computing benefits? When will (or should) cloud replace, co-exist with, or operate independently from the secure IT infrastructure? While nobody has definitive answers to the many questions surrounding BPM and the shift to the cloud, an understanding of its evolution and observations about the current state of the market can help customers begin to navigate the BPM frontier.

Lowering the Barrier for Deploying Disaster Recovery: Email Continuity and Secure Hosting in the Cloud.

Keywords: Amazon, Oracle, EC2, performance, AWS.
Authors: Christina Del Villar and Manish Kalia, Teneros.
Abstract: Site level outages represent a significant threat to messaging infrastructure and email continuity. Natural disasters such as hurricanes, earthquakes, and fires can do significant damage requiring weeks or even months for infrastructure repair. Human error can cause similar breaks in power and network infrastructure, impacting messaging systems for long periods. Effects from messaging outages can threaten the health of the business itself causing loss of revenue, reputation and customers, and can even lead to bankruptcy.

Making the Cloud Real, Making Cloud-Enabled IT Management and Security Real Simple.

Keywords: IT services, IT asset management, collective intelligence, patch management, VM sprawl.
Authors: Mark Shavlik, Shavlik Technologies.
Abstract: Today, enterprise IT departments are resistant to cloud-based IT services for their entire network. While that’s understandable (this early in the game there are issues with trust, visibility, and control), that resistance is futile Time constraints and economic factors will continue to drive the search for simpler and cheaper alternatives. Delivering IT services from the cloud isn’t coming, it’s here. And it’s force to be reckoned with.

The Cloud Data Management Interface (CDMI) - The Cloud Storage Standard

Keywords: cloud standards, public clouds, private clouds.
Authors: Mark Carlson, Oracle and Vincent Franceschini, Hitachi Data Systems and Marty Foltyn, SNIA Cloud Storage Initiative.
Abstract: The SNIA has published the CDMI Cloud Storage standard for implementation by cloud storage vendors as well as Public and Private clouds. This tutorial will overview the features of the new standard and explain how interoperability between clouds is achieved.

Data Center Transformation

Keywords: cloud storage, data transformation, virtualization.
Authors: Val Bercovici, NetApp and Storage Networking Industry Association Cloud Storage Initiative and Marty Foltyn, SNIA Cloud Storage Initiative.
Abstract: The data center of the future is possible today for IT environments that are willing to create an architecture that leverages technology where appropriate. This session is designed for storage administrators and storage architects. We will explore how to use existing infrastructure with new technologies to transform your data center. Virtualization, Data de-duplication, Network Consolidation, Green Data-centers and Cloud Storage are all components of future data centers. The most successful organizations will use these technologies and concepts synergistically to lower costs, while meeting service and availability needs.

Impact of Cloud Computing on e-discovery

Session Date & Time: Day 2, March 24, 8.30pm EST (5.30pm West Coast) (45min)
Keywords: e-discovery.
Authors: Shawn Waggoner, Director, Archiving and eDiscovery, Terremark.
Abstract: Cloud Computing has a range of meanings and used to describe everything from Software as a Service (SaaS) to Infrastructure as a Service (Iaas). Regardless of which aspect you are describing, the cloud is here and companies are moving quickly to this new technology. Private and Public sector organizations are migrating their data and information to the cloud. Legal regulations that require keeping certain records versus delegating other types of data to cloud services create confusion in the e-discovery process. Terremark’s presentation will address the commonplace conundrums for today’s organizations considering cloud:

  • What does this mean for e-discovery?
  • Who is responsible for the data?
  • How do you find information on these platforms?
  • How is the data preserved for litigation holds?

Data Protection Law Requirements to Cloud Computing Agreements in the European Union (EU).

Session Date and Time: Day 2, March 24, 20:30pm EST (17.30PM West Coast) –(45min)
Keywords: Agreement, Data Protection, European Union, Law, Privacy.
Authors: Thomas Helbing, Law Firm Dr. Helbing.
Abstract: The presentation gives an overview over the requirements of the EU Data Protection Directive for cloud computing services with examples from national laws, in particular Germany. No legal background knowledge is required.

The session shall help compliance managers, privacy and IT security officers, legal counsel, contract manager and sales/procurement teams to understand EU privacy compliance requirements. It is addressed to vendors and customers of cloud services in and outside the EU. An understanding of the basic concept of data protection laws is important for customers when analyzing terms and conditions of cloud providers and for providers when targeting customers in the EU.

Key questions will be: What is the role of the EU Data Protection Directive? What legal requirements must be fulfilled by cloud computing agreements in relation to privacy? Which security measures are required? What special rules apply if cloud providers are located outside the EU?

We will also analyze the new EU standard contractual clauses for data export which the EU Commission has updated in February 2010.

Bio

Dr. Thomas Helbing is an IT and data protection lawyer from Germany, holding a PhD in Telecommunications Law. He practiced from 2004 to 2009 at Lovells LLP, a leading international commercial law firm, in the practice group "Technology, Media and Telecommunications". In 2009 he has founded his own law firm. Thomas advises both medium sized and international companies on IT and data protection matters and has comprehensive experience in drafting and negotiating IT contracts. Visit his website at www.thomashelbing.com

Modeling the Virtual Data Center: Organizing Resources and Applications for Smarter Automation and Management

Keywords: enterprise cloud computing, IT automation, private cloud computing, Virtual Data Center.
Authors: Stuart Charlton, Elastra Corporation.
Abstract: The shift to virtualization and cloud computing is an opportunity to deliver on the promise of reduced cost and lead times associated with providing enterprise IT applications and services. However, this freedom leads to an increased management burden, as the scale, variability, and combinations of services, applications and infrastructure grow tremendously.

With a virtual data center model as a foundational element of an enterprise cloud computing strategy, organizations can achieve reduced lead times to enact change to their information systems through model-driven automation. Stuart Charlton will discuss how such an approach provides the context and policy needed for an IT automation system to deploy, change, scale or recover applications on demand.

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