Hosting

Cloud computing conference presentation for hosting providers.

How to implement a Profitable Chargeback Model in the Cloud

Session Date and Time: Day 2 March 24 13:00pm EST (10:00am PST) (30min)
Keywords: chargeback, cost visibility, utility computing, chargeback models, cloud hosting.
Authors: Alex Bakman, VKernel.
Abstract: In the cloud, you really want to charge your customers on utilization of resources. Customer needs are very dynamic so it has to be run like utility computing. Old paradigm of charging customers per physical box or per VM really no longer applies. The old model is not going to scale. Customers do not want to pay for resources that they do not use. The fundamental promise of the cloud is that customers can dynamically request more resources, and allocate and de-allocate resources. At the end of day, a model that charges people for the actual resource utilization is the only sane business model.

In this session you will learn about how to:
• calculate the cost of resources
• gain resource consumption visibility
• gain cost visibility
• allocate expenses
• measure utilization of resources
• create a profitable cost recovery model

Several models for doing chargeback such as capacity utilization and capacity allocation types of models that facilitate dynamic metering will be explored. It will outline how to create a chargeback model that produces a predictable profit margin.

Is WAN Optimization Still Relevant in a Cloudy World?


Session Date: March 24, 2010
Session Time: 11.15am EST (8.15am PST)
Keywords: WAN, private clouds, Networking, Latency.
Authors: Apurva Dave, Vice President Product Marketing and Alliances, Riverbed Technology.
Abstract: Poor application performance due to WAN latency has negatively impacted distributed enterprises and organizations for years. Now this same issue threatens companies who are moving to create private, public or hybrid cloud computing networks. As companies determine which applications are appropriate to run in the cloud, WAN optimization can help -- not only in breaking performance bottlenecks, but also in reducing the number of applications that would otherwise need to be rewritten. WAN optimization capabilities are being extended to address a broad range of private and public cloud computing challenges. The speaker will examine virtual WAN optimization and advancements in branch office optimization that will enable, and further drive, dependence on cloud computing.

Optimizing the Performance of Cloud Computing.


Session Date: March 24, 2010
Session Time: 9.45am EST (6.45am PST)
Keywords: WAN, private clouds.
Authors: Apurva Dave, Vice President Product Marketing and Alliances
Riverbed Technology.
Abstract: As organizations move more to private and public cloud computing models, application performance over the Wide Area Network continues to be a source of pain. In fact, two of the top five top barriers to cloud computing growth include data transfer bottlenecks (latency) and application performance unpredictability. Many enterprises today are realizing that they already have private clouds, or are a short step away from reorganizing their assets into a private cloud format. Private clouds offer the benefits of the public cloud, while enabling enterprises to retain full application performance visibility and control.

PaaS and IaaS Hybrids: An advanced cloud hosting model that will enable social networking of nodes across heterogeneous cloud infrastructures.

Keywords: IaaS, PaaS, Social Networking, PKI Management and Integration, Cloud Infrastructure Hosting.
Authors: Vaughn McMullin, Chief Architect and Managing Principal for Vanguard.
Abstract: Currently, there are several providers for cloud infrastructure hosting. Additionally there is a cropping of providers that allow an administrator to control several hosted virtualized nodes over a number of hosting environments. The majority of these providers focus on the management of the virtualized node’s physical resources (memory, disk space, processor utilization, etc).

Lowering the Barrier for Deploying Disaster Recovery: Email Continuity and Secure Hosting in the Cloud.

Keywords: Amazon, Oracle, EC2, performance, AWS.
Authors: Christina Del Villar and Manish Kalia, Teneros.
Abstract: Site level outages represent a significant threat to messaging infrastructure and email continuity. Natural disasters such as hurricanes, earthquakes, and fires can do significant damage requiring weeks or even months for infrastructure repair. Human error can cause similar breaks in power and network infrastructure, impacting messaging systems for long periods. Effects from messaging outages can threaten the health of the business itself causing loss of revenue, reputation and customers, and can even lead to bankruptcy.

How to migrate to and in between cloud services without compromising service continuity.

Session Date and Time: Day 1/2, March 23/24, 19.30pm/11.15am EST (16.30/8.30pm West Coast) (45min)
Keywords: cloud service, migration strategy, quality of services (QoS), cloud performance, cloud application.
Authors: Ido Safruti, Cotendo Inc.
Abstract: If you have held back on migrating business-critical applications into the cloud, or you are considering to move services back into your datacenter, or to another cloud provider this session is for you.
Your services are live, end-users are on them - "hoping for the best" is not your strategy. You can't afford to put the business at risk. How can you ensure a seamless and reliable transition without impacting the end-users?

Managing Data Storage in the Public Cloud

Keywords: Public Clouds, Multi-tenancy solutions, cloud security and privacy concerns.
Authors: Vincent Franceschini, Hitachi Data Systems and Wayne Adams, EMC and Mark Carlson, Sun Microsystems, Inc. and Marty Foltyn, SNIA Cloud Storage Initiative.
Abstract: Public cloud solutions are the most well-known examples of cloud storage. In a public cloud
implementation, an organization accesses third-party resources (like Amazon S3, Iron Mountain, and Google etc.) on an as-needed basis, without the requirement to invest in additional internal infrastructure.

The Cloud Data Management Interface (CDMI) - The Cloud Storage Standard

Keywords: cloud standards, public clouds, private clouds.
Authors: Mark Carlson, Oracle and Vincent Franceschini, Hitachi Data Systems and Marty Foltyn, SNIA Cloud Storage Initiative.
Abstract: The SNIA has published the CDMI Cloud Storage standard for implementation by cloud storage vendors as well as Public and Private clouds. This tutorial will overview the features of the new standard and explain how interoperability between clouds is achieved.

Data Center Transformation

Keywords: cloud storage, data transformation, virtualization.
Authors: Val Bercovici, NetApp and Storage Networking Industry Association Cloud Storage Initiative and Marty Foltyn, SNIA Cloud Storage Initiative.
Abstract: The data center of the future is possible today for IT environments that are willing to create an architecture that leverages technology where appropriate. This session is designed for storage administrators and storage architects. We will explore how to use existing infrastructure with new technologies to transform your data center. Virtualization, Data de-duplication, Network Consolidation, Green Data-centers and Cloud Storage are all components of future data centers. The most successful organizations will use these technologies and concepts synergistically to lower costs, while meeting service and availability needs.

Successful Management in a Public Cloud Computing Environment

Keywords: Public Cloud Computing, WAN service provider.
Authors: Randy Rowland, GM of Hosting Services, Terremark.
Abstract: Public cloud computing services can be difficult to manage as they have at least three separate management domains: the enterprise, the WAN service provider and the various cloud computing service providers. Successful management requires that thorough, consistent management data be gathered from each of the domains. Public cloud management also requires methods that span the various management domains. This session will identify what you can and must do to manage this multifaceted technology.

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