Marketing

Cutting to the Chase: Cloud Computing from the Customer’s Perspective

Session Date and Time: Day 3, March 25, 20:15pm EST (17.15pm West Coast)- (45min)
Keywords: Legal.
Authors: Janine Anthony Bowen, Esq.
Abstract: cloud computing This presentation, taken from the cloud customer’s perspective (as opposed to the vendor’s perspective) is aimed at those looking to purchase cloud services. It will provide a business context to considerations cloud customers should think through when contemplating the integration of cloud computing in its business and IT strategy. It will also set forth considerations and strategies to work through when negotiating cloud deals. No specialized legal knowledge is necessary; however it will be informative to those with backgrounds in law and compliance. The context of the technology evolution will be set by distinguishing cloud from outsourcing and ASPs. Additionally, a discussion of the various cloud contracting models will be covered. In order to develop an understanding of the customer-focused landscape, we will discuss the interaction of the Cloud (how SaaS, PaaS, and IaaS might work together), practical data privacy and security considerations (with due consideration of the risks that a customer should consider mitigating), and other commercial and business considerations. The key points around which a cloud customer should develop a negotiation strategy will also be covered.

Bio:

Survey Reveals 2010 Enterprise IT Spending

Session Date and Time: Day 3, March 25, 15:30pm EST (12.30am West Coast)- (45min)
Keywords: survey.
Authors: Jo Maitland, TechTarget.
Abstract: cloud computing conference 2010 In this session Jo will share the results of our enterprise IT survey on cloud computing adoption in 2010. More than 500 companies took the survey between January and March and answered questions on their adoption plans for Software as a Service, Platform as a Service and Infrastructure as a Service over the next 12 months. The survey reveals IT shops’ plans around hybrid and private cloud spending; their views on who the key players are and what’s driving adoption of these different delivery models, as well as what’s holding them back. Beyond the general fear of a lack of security, IT users offer insight into the specifics of what they need from cloud providers and vendors around security, interoperability and standardization. They also discuss the importance of cost in this new model of IT as a Service and how much control of their infrastructure they are willing to give up if the price is right. In conclusion, this session will provide valuable insight into how IT shops are gearing up for the cloud and what the industry needs to do to enable customers to get there.
cloud computing conference 2010

The evolution of the cloud.

Keywords: infrastructure, management, automation, dynamic, work-load driven.
Authors: Katherine Garlinghouse and Michael Jackson, Adaptive Computing.
Abstract: As application ecosystems in the cloud become more complex so will the need for a more diverse and flexible infrastructure to support workloads that are not well suited to virtualized systems or the typical dual socket x86 platforms and blades which make up almost 75% of "industry standard" server shipments today. The evolution of the cloud from a simple, semi-automated project space to a next generation workload driven system where complete, fully-functional compute environments will need to be dynamically created, managed, expanded and contracted as demand changes over time and finally returned to the resource pool automatically will cause a fundamental change for cloud service providers whether private or public.

New SaaS Business Models for Success.

Session Date and Time: Day 1, March 23, 3.15pm EST (12.15pm pst) - (45min)
Keywords: Business model, business, enterprise cloud computing, management, SaaS, Sales.
Authors: Kenneth Marshall and Todd Lane, Appregatta Technologies.
Abstract: This session will present ideas on new business models that independent software vendors can implement to succeed in the increasingly commoditized cloud-computing market. As the enterprise software landscape begins its shift from on-premises to on-demand, the business models of SaaS vendors need to change to reflect the dramatically different economics of the industry. Lower price points and margins, lower barriers to market, and much faster speed to market and quality of software from competitors mean that independent software vendors must scale their operations and delivery capabilities to unprecedented levels in order to succeed. Participants will take away ideas that they can apply to their organizations to succeed in SaaS.

How to proceed towards Cloud: IT roadmap and Integration strategy.

Keywords: Integration, SAAS, CIO, Outsourced IT, roadmap, cloud platform,
organizational structure, Legacy Applications, Multi Tenancy, Security.
Authors: Ram Kumar, Persistent Inc. and Anurag Jain, Gigzee Inc and Atul Srivastava, Nexius Inc.
Abstract: CIOs were squeezed to reduce IT costs by a third a decade ago and they turned to outsourced IT. Now they are being squeezed to cut it by a half and they are looking to the cloud. With virtualization of some functions underway, the CIO is turning towards defining a roadmap for cloud platforms to be created. The primary reasons to move to the cloud are to increase the utilization of servers, increase flexibility of data center to provision systems or rapidly change configurations, and to accelerate adoption and outsource complexity. The move to the cloud involves integration of several functions and resources as well change in the organizational structure. Several challenges abound.

Making the Cloud Real, Making Cloud-Enabled IT Management and Security Real Simple.

Keywords: IT services, IT asset management, collective intelligence, patch management, VM sprawl.
Authors: Mark Shavlik, Shavlik Technologies.
Abstract: Today, enterprise IT departments are resistant to cloud-based IT services for their entire network. While that’s understandable (this early in the game there are issues with trust, visibility, and control), that resistance is futile Time constraints and economic factors will continue to drive the search for simpler and cheaper alternatives. Delivering IT services from the cloud isn’t coming, it’s here. And it’s force to be reckoned with.

Managing Private and Hybrid Clouds For Data Storage

Keywords: Hybrid Clouds, private clouds .
Authors: Mark Carlson, Sun Microsystems, Inc. and Marty Foltyn, SNIA Cloud Storage Initiative.
Abstract: Many organizations, driven by the opportunities for significant cost-savings, are considering cloud computing and cloud storage solutions, which take advantage of Web-based technologies to allow scalable, virtualized IT resources to be provided as a service over the network. Not a new technology in itself, cloud computing is a new business model wrapped around existing technologies, such as server virtualization, to make the use of information technology resources more efficient.

Data Center Transformation

Keywords: cloud storage, data transformation, virtualization.
Authors: Val Bercovici, NetApp and Storage Networking Industry Association Cloud Storage Initiative and Marty Foltyn, SNIA Cloud Storage Initiative.
Abstract: The data center of the future is possible today for IT environments that are willing to create an architecture that leverages technology where appropriate. This session is designed for storage administrators and storage architects. We will explore how to use existing infrastructure with new technologies to transform your data center. Virtualization, Data de-duplication, Network Consolidation, Green Data-centers and Cloud Storage are all components of future data centers. The most successful organizations will use these technologies and concepts synergistically to lower costs, while meeting service and availability needs.

Why top UK Digital Marketing Agency Turned to the Cloud.

Keywords: application virtualization, server side application virtualization, Virtual Application Appliances, private cloud.
Authors: Spencer Gallagher, DediPower Managed Hosting and Robert Belgrave and Jodie Hoare, Bluhalo.
Abstract: Many companies are talking about the Cloud, but when does it make commercial sense?

In January 2009, Bluhalo’s existing hosting provision had reached a point where a new solution was essential. With a costly 80 to 100 power hungry servers, no flexibility, burstability and limited physical space within the existing provider’s premises, Bluhalo began the search for a new hosting solution.

CLOUD MARKETING - THE FUTURE OF MARKETING

Session Date and Time: Day 3, March 25, 13:15pm EST (10.15AM West Coast)- (45min)
Keywords: Cloud Marketing, New Marketing Trends.
Authors: Dr.Anurika Vaish and Mr. S. Venkatesan and Dr.Ankita Gupta and Ms Namrata Shah and Ms Sonal Garg and Ms Shubhi Saxena, Indian Institute of Information Technology, Allahabad.
Abstract: “Cloud” is the latest word in the present hi-tech era to which major organizations are today looking at. Research firm *Gartner predicts that “cloud computing is expected to mature in seven years”. It has the potential to transform current business processes towards being more efficient and profitable especially when the world is reviving from an economic slowdown. The objective of the present study is to actually take the concept of cloud computing one step further. Cloud marketing emerges as the future of marketing by combining traditional marketing with software as a service. How efficiently could this be deployed as a business strategy by organizations?

Register Now and Get Full Access to All Sessions and Recordings.

Thank you for your interest in Cloud Slam 2010. Please use form below to register for the access. If you experience problems with the form above not rendering at all, try registering directly at http://postcloudslam10.eventbrite.com/?ref=eweb

Note: If you experience problems with the form above not rendering at all, try registering directly at http://postcloudslam10.eventbrite.com/?ref=eweb

Syndicate content