IT Manager

Optimizing the Performance of Cloud Computing.


Session Date: March 24, 2010
Session Time: 9.45am EST (6.45am PST)
Keywords: WAN, private clouds.
Authors: Apurva Dave, Vice President Product Marketing and Alliances
Riverbed Technology.
Abstract: As organizations move more to private and public cloud computing models, application performance over the Wide Area Network continues to be a source of pain. In fact, two of the top five top barriers to cloud computing growth include data transfer bottlenecks (latency) and application performance unpredictability. Many enterprises today are realizing that they already have private clouds, or are a short step away from reorganizing their assets into a private cloud format. Private clouds offer the benefits of the public cloud, while enabling enterprises to retain full application performance visibility and control.

The evolution of the cloud.

Keywords: infrastructure, management, automation, dynamic, work-load driven.
Authors: Katherine Garlinghouse and Michael Jackson, Adaptive Computing.
Abstract: As application ecosystems in the cloud become more complex so will the need for a more diverse and flexible infrastructure to support workloads that are not well suited to virtualized systems or the typical dual socket x86 platforms and blades which make up almost 75% of "industry standard" server shipments today. The evolution of the cloud from a simple, semi-automated project space to a next generation workload driven system where complete, fully-functional compute environments will need to be dynamically created, managed, expanded and contracted as demand changes over time and finally returned to the resource pool automatically will cause a fundamental change for cloud service providers whether private or public.

Cloud Computing – the next BPM frontier

Session Date and Time: Day 2, March 24 15:15 EST (45 min.)
Keywords: BPM, enterprise cloud computing, IT, SaaS, adoption landscape.
Authors: Rick Carnal and Todd Lane, Appregatta Technologies.
Abstract: The movement from traditional on-premises software to cloud-based applications represents a fundamental shift at the enterprise level. The overall adoption of SaaS/cloud technologies has been gaining significant traction over the past few years. This trend, which has been fueled by early wins in key business functions including CRM, ERP, manufacturing/supply chain, and marketing, is helping to form a new business process management (BPM) paradigm that is changing “pure-play” solutions for the better. The market for BPM is growing rapidly, and IDC forecasts that the BPM market will reach $3 billion in 2013. “Pure-play” SaaS BPM companies are few and far between, and the broader landscape is changing rapidly as the power vendors maneuver to take advantage of the shift. Amidst the evolving market, customers have legitimate questions about BPM adoption and advances in service-oriented architecture (SOA) solutions. What are the main BPM cloud computing benefits? When will (or should) cloud replace, co-exist with, or operate independently from the secure IT infrastructure? While nobody has definitive answers to the many questions surrounding BPM and the shift to the cloud, an understanding of its evolution and observations about the current state of the market can help customers begin to navigate the BPM frontier.

Managing the API: Unleashing Massive Revenue Opportunity for Telco Operators.

Keywords: telecommunications, business models, API, cloud management, industry-specific.
Authors: Sam Ramji, Vice President of Strategy for Sonoa Systems.
Abstract: Similar to the impact that the “Web economy” had on businesses in the 90s, today's companies are finding it highly strategic to open up to the cloud. And these businesses in the cloud need cloud APIs. Associated with this jump to the cloud are a ton of concerns around management, security, scalability, governance and analytics ... So companies need to adopt technology that helps to address these concerns and be smarter about the move to the cloud.

The telecommuncations industry is a prime example of an industry ripe for leveraging cloud APIs. APIs have actually been fundamental to telcos for a long time, going back to 1878 when the first switch exposed an interface for people to make requests to set up telephone calls. The potential of telco APIs have expanded dramatically since then with the growth of the Web and mobile internet devices, yet because telco APIs aren't usually presented in a web-centric way, developers have been slow to adopt them vs. some of the other Web APIs. So what’s the missing link? Telcos need to adapt by making their tools and processes simpler and more suited to serving much larger numbers of Web developers than before.

Lowering the Barrier for Deploying Disaster Recovery: Email Continuity and Secure Hosting in the Cloud.

Keywords: Amazon, Oracle, EC2, performance, AWS.
Authors: Christina Del Villar and Manish Kalia, Teneros.
Abstract: Site level outages represent a significant threat to messaging infrastructure and email continuity. Natural disasters such as hurricanes, earthquakes, and fires can do significant damage requiring weeks or even months for infrastructure repair. Human error can cause similar breaks in power and network infrastructure, impacting messaging systems for long periods. Effects from messaging outages can threaten the health of the business itself causing loss of revenue, reputation and customers, and can even lead to bankruptcy.

High Performance Oracle 11g in the Amazon Cloud

Keywords: Amazon, Oracle, EC2, performance, AWS.
Authors: Jeremiah Wilton, Blue Gecko, Inc.
Abstract: How can cloud computing apply to traditional enterprise-class services like Oracle ? In this presentaion, using live examples and demonstrations, we show the various ways to manage and deploy computing resources for Oracle on Amazon EC2. Cloud Computing is a new architecture with unique deployment, performance and management challenges. We will explore how those deploying Oracle on the Amazon Cloud can overcome the challenges and create high-performance Oracle services using Amazon’s dynamic, scalable, professionally-managed architecture. Get ready for a world free of capital hardware expenditures and high, new project deployment costs. Get ready for a world where running Enterprise-class Oracle services costs pennies a day.

How to migrate to and in between cloud services without compromising service continuity.

Session Date and Time: Day 1/2, March 23/24, 19.30pm/11.15am EST (16.30/8.30pm West Coast) (45min)
Keywords: cloud service, migration strategy, quality of services (QoS), cloud performance, cloud application.
Authors: Ido Safruti, Cotendo Inc.
Abstract: If you have held back on migrating business-critical applications into the cloud, or you are considering to move services back into your datacenter, or to another cloud provider this session is for you.
Your services are live, end-users are on them - "hoping for the best" is not your strategy. You can't afford to put the business at risk. How can you ensure a seamless and reliable transition without impacting the end-users?

Navigating the "FOG" of Cloud computing.

Date & Time: Day 3, March 25, 5:30pm EST (2:30pm PST) (45 minutes)
Keywords: BPOS, Azure, Microsoft.
Authors: Greg Dodge, Enterprise Consulting for Cloud Computing and Mark Alexander, IS Consulting.
Abstract: Over the past few years the various cloud services have been 'rolling in', and now that Microsoft and Google have decided to do battle in the Cloud they are changing the game for everyone. It's not that either company will revolutionanize this market or develop that next killer application, what they bring to the table is low cost utility computing. As companies are screaming to lower their IT costs the offerings in the cloud seem enticing soley based upon price, but don't let that be the only deciding factor.

Managing Private and Hybrid Clouds For Data Storage

Keywords: Hybrid Clouds, private clouds .
Authors: Mark Carlson, Sun Microsystems, Inc. and Marty Foltyn, SNIA Cloud Storage Initiative.
Abstract: Many organizations, driven by the opportunities for significant cost-savings, are considering cloud computing and cloud storage solutions, which take advantage of Web-based technologies to allow scalable, virtualized IT resources to be provided as a service over the network. Not a new technology in itself, cloud computing is a new business model wrapped around existing technologies, such as server virtualization, to make the use of information technology resources more efficient.

Data Center Transformation

Keywords: cloud storage, data transformation, virtualization.
Authors: Val Bercovici, NetApp and Storage Networking Industry Association Cloud Storage Initiative and Marty Foltyn, SNIA Cloud Storage Initiative.
Abstract: The data center of the future is possible today for IT environments that are willing to create an architecture that leverages technology where appropriate. This session is designed for storage administrators and storage architects. We will explore how to use existing infrastructure with new technologies to transform your data center. Virtualization, Data de-duplication, Network Consolidation, Green Data-centers and Cloud Storage are all components of future data centers. The most successful organizations will use these technologies and concepts synergistically to lower costs, while meeting service and availability needs.

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