Product Manager

Best Practices for Managing Hybrid Cloud Environments

Session Date and Time: Day 1, March 23, 20:15pm EST (17:15pm West Coast) (30min)
Keywords: Hybrid Cloud.
Authors: Bojan Simic, Founder and Principal Analyst at TRAC Research.
Abstract: As cloud computing services are getting more traction with end-user organizations, the majority of organizations are still moving only some of their IT services into the cloud while managing other services internally. These types of hybrid environments create new management challenges as organizations need new visibility and management capabilities for ensuring the optimal use of computing resources while maintaining high levels of performance of IT services. Having full visibility into the utilization of cloud resources and being able to make educated decisions about adding and subtracting resources that are moved to the cloud allow organizations to achieve the full benefits of cloud computing from both operational and business perspectives.
This presentation will highlight the technology capabilities and management processes that organizations need to have in place in order to be effective in managing hybrid cloud environments.

Cloud Computing: CapEx Vs OpEx - What is in it for SMBs?

Keywords: SMBs, ROI, TCO, Adoption, Strategy.
Authors: Swarraj Kulkarni, Cognizant.
Abstract: Cloud Computing (CC) models hold promise for Enterprises as well as Small and Medium Size businesses (SMBs) equally. But compared to the Enterprises, SMBs are the ones that can really benefit with the CC offerings based on the CapEx and OpEx parameters. Considering the critical nature of business and budget constraints, SMB decisions on IT infrastructure related investments are influenced more by Operational Expenses than Capital Expenses. And that contributes to the overall ROI and TCO aspects of IT Infrastructure, which influence CIO’s decisions.

Your Cloud, My Cloud, Any Cloud.

Keywords: Standards of cloud computing, Ideal infrastructures of cloud computing.
Authors: Martin Schneider, SugarCRM.
Abstract: The buzz around cloud computing has reached a fever pitch. But for many proponents of cloud computing concepts, the infrastructures supporting their views is closed and fixed. But for enterprises to truly benefit from cloud computing concepts, resources must be portable, readily available and open. Learn how commercial open source, non-affiliated distributed computing providers, and the general move towards standards across the board, will enable the true potential of cloud computing.

Lessons on Scale from Massive Enterprise Deployment.

Keywords: SaaS, scalability, mulit-tenancy, deployment, applications.
Authors: Tom Fisher, Vice President of Cloud Computing for SuccessFactors.
Abstract: Cloud computing enables unprecedented application scalability in global reach, volume and ubiquitous access. To achieve rapid, effective and secure application deployment at cloud scale, enterprises must now address new challenges unique to the cloud environment – building apps and infrastructure that are designed for scale from the start. In this talk, we’ll look at case studies of variable-size multi-tenant deployments ranging from a small office to arguably the largest enterprise cloud deployment in history – the 420,000-seat deployment of SuccessFactors software at Siemens AG. We’ll address how to evaluate your application and deployment environment and how to choose appropriate scalability strategies that fit user needs and technical constraints. Ultimately, participants will gain a strong technical foundation for building a flexible and user-driven cloud solution and a thorough understanding of the tools and approaches available.

New SaaS Business Models for Success.

Session Date and Time: Day 1, March 23, 3.15pm EST (12.15pm pst) - (45min)
Keywords: Business model, business, enterprise cloud computing, management, SaaS, Sales.
Authors: Kenneth Marshall and Todd Lane, Appregatta Technologies.
Abstract: This session will present ideas on new business models that independent software vendors can implement to succeed in the increasingly commoditized cloud-computing market. As the enterprise software landscape begins its shift from on-premises to on-demand, the business models of SaaS vendors need to change to reflect the dramatically different economics of the industry. Lower price points and margins, lower barriers to market, and much faster speed to market and quality of software from competitors mean that independent software vendors must scale their operations and delivery capabilities to unprecedented levels in order to succeed. Participants will take away ideas that they can apply to their organizations to succeed in SaaS.

Virtualization of Data Center is first Step: Challenges and pitfalls.

Keywords: Virtual Data Center, Applications on Demand, Capex, Opex, Security, High Availability, Disaster Recovery.
SLA.
Authors: Ram Kumar, Persistent Inc. and Anurag Jain, Gigzee Inc and Atul Srivastava, Nexius Inc.
Abstract: We all know the cloud is the current day panacea for Enterprise Data Center Cost reduction. It started with outsourced IT that cut internal IT costs by a third but left everything else intact. Virtualization is a step in the delivery of Enterprise Cloud and dynamic applications on demand, and a first big step towards the imagined panacea in the cloud. Virtualization also has the transforming effect of moving Capex to Opex. Multiple vendors have come up with virtualization solutions, but the challenges to operate and maintain a Virtual Data Center remain.

Pushing Files to the cloud

Keywords: Cloud storage, Cloud Security, VmWare.
Authors: Andres Rodriguez, CEO of Nasuni.
Abstract: While Cloud computing benefits are obvious most companies implementing it have large scale IT departments. The innovative technology is particularly attractive for small and midsize companies, but up until now these companies found the complexities and costs prohibitive. Rodriguez will talk about how smaller companies can now access enterprise-level cloud technology with no barriers to entry and easy scalability.

Successful Management in a Public Cloud Computing Environment

Keywords: Public Cloud Computing, WAN service provider.
Authors: Randy Rowland, GM of Hosting Services, Terremark.
Abstract: Public cloud computing services can be difficult to manage as they have at least three separate management domains: the enterprise, the WAN service provider and the various cloud computing service providers. Successful management requires that thorough, consistent management data be gathered from each of the domains. Public cloud management also requires methods that span the various management domains. This session will identify what you can and must do to manage this multifaceted technology.

Cloud Computing with the Simple Cloud API

Session Date and Time: Day 1, March 23, 21:30pm EST (18.30pm PST) – 30 min
Keywords: simple cloud, open source.
Authors: Doug Tidwell, IBM.
Abstract: cloud computing conference Most cloud services require application developers to think about arcane details instead of business logic. The Simple Cloud API simplifies application development for the cloud, letting programmers focus on what matters. An open-source project sponsored by Zend, GoGrid, IBM, Microsoft, Nirvanix and Rackspace, the Simple Cloud API lets you write one application that runs with multiple cloud vendors, despite the differences in their APIs. This session will show you how to use it to write elegant, flexible, business-oriented code that insulates your application from the APIs and wire formats underneath.

cloud computing conference 2010Doug Tidwell is a Senior Software Engineer in IBM’s Emerging Technology group.

He was a speaker at the first XML conference in 1997, and has been working with markup languages, Web services and SOA technologies for many years. His job as a technology evangelist is to explain the standards and technologies behind Cloud Computing and to help customers integrate them into their overall business architectures and strategies. He is the author of many articles on IBM’s developerWorks site (ibm.com/developerWorks).

Why top UK Digital Marketing Agency Turned to the Cloud.

Keywords: application virtualization, server side application virtualization, Virtual Application Appliances, private cloud.
Authors: Spencer Gallagher, DediPower Managed Hosting and Robert Belgrave and Jodie Hoare, Bluhalo.
Abstract: Many companies are talking about the Cloud, but when does it make commercial sense?

In January 2009, Bluhalo’s existing hosting provision had reached a point where a new solution was essential. With a costly 80 to 100 power hungry servers, no flexibility, burstability and limited physical space within the existing provider’s premises, Bluhalo began the search for a new hosting solution.

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