Program Manager

Your Cloud, My Cloud, Any Cloud.

Keywords: Standards of cloud computing, Ideal infrastructures of cloud computing.
Authors: Martin Schneider, SugarCRM.
Abstract: The buzz around cloud computing has reached a fever pitch. But for many proponents of cloud computing concepts, the infrastructures supporting their views is closed and fixed. But for enterprises to truly benefit from cloud computing concepts, resources must be portable, readily available and open. Learn how commercial open source, non-affiliated distributed computing providers, and the general move towards standards across the board, will enable the true potential of cloud computing.

Lessons on Scale from Massive Enterprise Deployment.

Keywords: SaaS, scalability, mulit-tenancy, deployment, applications.
Authors: Tom Fisher, Vice President of Cloud Computing for SuccessFactors.
Abstract: Cloud computing enables unprecedented application scalability in global reach, volume and ubiquitous access. To achieve rapid, effective and secure application deployment at cloud scale, enterprises must now address new challenges unique to the cloud environment – building apps and infrastructure that are designed for scale from the start. In this talk, we’ll look at case studies of variable-size multi-tenant deployments ranging from a small office to arguably the largest enterprise cloud deployment in history – the 420,000-seat deployment of SuccessFactors software at Siemens AG. We’ll address how to evaluate your application and deployment environment and how to choose appropriate scalability strategies that fit user needs and technical constraints. Ultimately, participants will gain a strong technical foundation for building a flexible and user-driven cloud solution and a thorough understanding of the tools and approaches available.

New SaaS Business Models for Success.

Session Date and Time: Day 1, March 23, 3.15pm EST (12.15pm pst) - (45min)
Keywords: Business model, business, enterprise cloud computing, management, SaaS, Sales.
Authors: Kenneth Marshall and Todd Lane, Appregatta Technologies.
Abstract: This session will present ideas on new business models that independent software vendors can implement to succeed in the increasingly commoditized cloud-computing market. As the enterprise software landscape begins its shift from on-premises to on-demand, the business models of SaaS vendors need to change to reflect the dramatically different economics of the industry. Lower price points and margins, lower barriers to market, and much faster speed to market and quality of software from competitors mean that independent software vendors must scale their operations and delivery capabilities to unprecedented levels in order to succeed. Participants will take away ideas that they can apply to their organizations to succeed in SaaS.

How to proceed towards Cloud: IT roadmap and Integration strategy.

Keywords: Integration, SAAS, CIO, Outsourced IT, roadmap, cloud platform,
organizational structure, Legacy Applications, Multi Tenancy, Security.
Authors: Ram Kumar, Persistent Inc. and Anurag Jain, Gigzee Inc and Atul Srivastava, Nexius Inc.
Abstract: CIOs were squeezed to reduce IT costs by a third a decade ago and they turned to outsourced IT. Now they are being squeezed to cut it by a half and they are looking to the cloud. With virtualization of some functions underway, the CIO is turning towards defining a roadmap for cloud platforms to be created. The primary reasons to move to the cloud are to increase the utilization of servers, increase flexibility of data center to provision systems or rapidly change configurations, and to accelerate adoption and outsource complexity. The move to the cloud involves integration of several functions and resources as well change in the organizational structure. Several challenges abound.

Data Center Transformation

Keywords: cloud storage, data transformation, virtualization.
Authors: Val Bercovici, NetApp and Storage Networking Industry Association Cloud Storage Initiative and Marty Foltyn, SNIA Cloud Storage Initiative.
Abstract: The data center of the future is possible today for IT environments that are willing to create an architecture that leverages technology where appropriate. This session is designed for storage administrators and storage architects. We will explore how to use existing infrastructure with new technologies to transform your data center. Virtualization, Data de-duplication, Network Consolidation, Green Data-centers and Cloud Storage are all components of future data centers. The most successful organizations will use these technologies and concepts synergistically to lower costs, while meeting service and availability needs.

Pushing Files to the cloud

Keywords: Cloud storage, Cloud Security, VmWare.
Authors: Andres Rodriguez, CEO of Nasuni.
Abstract: While Cloud computing benefits are obvious most companies implementing it have large scale IT departments. The innovative technology is particularly attractive for small and midsize companies, but up until now these companies found the complexities and costs prohibitive. Rodriguez will talk about how smaller companies can now access enterprise-level cloud technology with no barriers to entry and easy scalability.

Successful Management in a Public Cloud Computing Environment

Keywords: Public Cloud Computing, WAN service provider.
Authors: Randy Rowland, GM of Hosting Services, Terremark.
Abstract: Public cloud computing services can be difficult to manage as they have at least three separate management domains: the enterprise, the WAN service provider and the various cloud computing service providers. Successful management requires that thorough, consistent management data be gathered from each of the domains. Public cloud management also requires methods that span the various management domains. This session will identify what you can and must do to manage this multifaceted technology.

Trusted Cloud Collaboration: Live Case Study Demos in the Cloud.

Session Date and Time: Day 2, March 24, 9.00am EST (6.00am West Coast) (45min) (3:00pm Europe)
Keywords: Trusted Cloud Collaboration, Live Case Study, insurance company, university, advertising agency.
Authors: Karl Mayrhofer and Thomas Untereichner, Fabasoft.
Abstract: Discover how organizations benefit from secure and reliable collaboration in the cloud:

  • An insurance company manages case files with brokers and clients in the cloud
  • A university institute manages agile research projects with industry partners in the cloud
  • An advertising agency produces marketing material and digital assets in the cloud
  • A law firm manages and shares legal documents with its clients in the cloud.
  • A large industry enterprise manages an agile international project in the cloud

Nephophobia (fear of clouds): Real or Imagined?

Keywords: security, virtual private cloud, decision criteria for selecting cloud partner, case study, transitioning to cloud services.
Authors: Shahin Pirooz EVP, Engineering Operations & CTO at CenterBeam, Inc. and Scott Martin, CIO of Nonnis Food Company.
Abstract: Presenter will talk about the very real affliction of nephophobia - “cloud phobia” -and will engage in a lively dialog about why organizations are fearful of the cloud: loss of control, security concerns, corporate governance issues.

He will then reveal the spectrum of cloud options, the pros and cons, and when one would consider each: cloud computing, private cloud and virtual private cloud. The audience will come away with an understanding of the Top critical security success factors as well as how to determine the optimal cloud strategy (including when, what and how to move to the cloud).

Modeling the Virtual Data Center: Organizing Resources and Applications for Smarter Automation and Management

Keywords: enterprise cloud computing, IT automation, private cloud computing, Virtual Data Center.
Authors: Stuart Charlton, Elastra Corporation.
Abstract: The shift to virtualization and cloud computing is an opportunity to deliver on the promise of reduced cost and lead times associated with providing enterprise IT applications and services. However, this freedom leads to an increased management burden, as the scale, variability, and combinations of services, applications and infrastructure grow tremendously.

With a virtual data center model as a foundational element of an enterprise cloud computing strategy, organizations can achieve reduced lead times to enact change to their information systems through model-driven automation. Stuart Charlton will discuss how such an approach provides the context and policy needed for an IT automation system to deploy, change, scale or recover applications on demand.

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