Business Development

Survey Reveals 2010 Enterprise IT Spending

Session Date and Time: Day 3, March 25, 15:30pm EST (12.30am West Coast)- (45min)
Keywords: survey.
Authors: Jo Maitland, TechTarget.
Abstract: cloud computing conference 2010 In this session Jo will share the results of our enterprise IT survey on cloud computing adoption in 2010. More than 500 companies took the survey between January and March and answered questions on their adoption plans for Software as a Service, Platform as a Service and Infrastructure as a Service over the next 12 months. The survey reveals IT shops’ plans around hybrid and private cloud spending; their views on who the key players are and what’s driving adoption of these different delivery models, as well as what’s holding them back. Beyond the general fear of a lack of security, IT users offer insight into the specifics of what they need from cloud providers and vendors around security, interoperability and standardization. They also discuss the importance of cost in this new model of IT as a Service and how much control of their infrastructure they are willing to give up if the price is right. In conclusion, this session will provide valuable insight into how IT shops are gearing up for the cloud and what the industry needs to do to enable customers to get there.
cloud computing conference 2010

Building Real Life Clouds

Keywords: hardware infrastructure, Intel® Cloud Builder Program.
Authors: Rekha Raghu, Intel Corporation.
Abstract: With the evolution of the cloud, many companies are looking to implement effective cloud computing solutions. Building a cloud can be a daunting process - from designing a hardware infrastructure that will meet the customer demands, to identifying and configuring the cloud management software to run the infrastructure. This session will cover key learnings from the Intel® Cloud Builder Program.

PaaS and IaaS Hybrids: An advanced cloud hosting model that will enable social networking of nodes across heterogeneous cloud infrastructures.

Keywords: IaaS, PaaS, Social Networking, PKI Management and Integration, Cloud Infrastructure Hosting.
Authors: Vaughn McMullin, Chief Architect and Managing Principal for Vanguard.
Abstract: Currently, there are several providers for cloud infrastructure hosting. Additionally there is a cropping of providers that allow an administrator to control several hosted virtualized nodes over a number of hosting environments. The majority of these providers focus on the management of the virtualized node’s physical resources (memory, disk space, processor utilization, etc).

The evolution of the cloud.

Keywords: infrastructure, management, automation, dynamic, work-load driven.
Authors: Katherine Garlinghouse and Michael Jackson, Adaptive Computing.
Abstract: As application ecosystems in the cloud become more complex so will the need for a more diverse and flexible infrastructure to support workloads that are not well suited to virtualized systems or the typical dual socket x86 platforms and blades which make up almost 75% of "industry standard" server shipments today. The evolution of the cloud from a simple, semi-automated project space to a next generation workload driven system where complete, fully-functional compute environments will need to be dynamically created, managed, expanded and contracted as demand changes over time and finally returned to the resource pool automatically will cause a fundamental change for cloud service providers whether private or public.

New SaaS Business Models for Success.

Session Date and Time: Day 1, March 23, 3.15pm EST (12.15pm pst) - (45min)
Keywords: Business model, business, enterprise cloud computing, management, SaaS, Sales.
Authors: Kenneth Marshall and Todd Lane, Appregatta Technologies.
Abstract: This session will present ideas on new business models that independent software vendors can implement to succeed in the increasingly commoditized cloud-computing market. As the enterprise software landscape begins its shift from on-premises to on-demand, the business models of SaaS vendors need to change to reflect the dramatically different economics of the industry. Lower price points and margins, lower barriers to market, and much faster speed to market and quality of software from competitors mean that independent software vendors must scale their operations and delivery capabilities to unprecedented levels in order to succeed. Participants will take away ideas that they can apply to their organizations to succeed in SaaS.

Managing the API: Unleashing Massive Revenue Opportunity for Telco Operators.

Keywords: telecommunications, business models, API, cloud management, industry-specific.
Authors: Sam Ramji, Vice President of Strategy for Sonoa Systems.
Abstract: Similar to the impact that the “Web economy” had on businesses in the 90s, today's companies are finding it highly strategic to open up to the cloud. And these businesses in the cloud need cloud APIs. Associated with this jump to the cloud are a ton of concerns around management, security, scalability, governance and analytics ... So companies need to adopt technology that helps to address these concerns and be smarter about the move to the cloud.

The telecommuncations industry is a prime example of an industry ripe for leveraging cloud APIs. APIs have actually been fundamental to telcos for a long time, going back to 1878 when the first switch exposed an interface for people to make requests to set up telephone calls. The potential of telco APIs have expanded dramatically since then with the growth of the Web and mobile internet devices, yet because telco APIs aren't usually presented in a web-centric way, developers have been slow to adopt them vs. some of the other Web APIs. So what’s the missing link? Telcos need to adapt by making their tools and processes simpler and more suited to serving much larger numbers of Web developers than before.

High Performance Oracle 11g in the Amazon Cloud

Keywords: Amazon, Oracle, EC2, performance, AWS.
Authors: Jeremiah Wilton, Blue Gecko, Inc.
Abstract: How can cloud computing apply to traditional enterprise-class services like Oracle ? In this presentaion, using live examples and demonstrations, we show the various ways to manage and deploy computing resources for Oracle on Amazon EC2. Cloud Computing is a new architecture with unique deployment, performance and management challenges. We will explore how those deploying Oracle on the Amazon Cloud can overcome the challenges and create high-performance Oracle services using Amazon’s dynamic, scalable, professionally-managed architecture. Get ready for a world free of capital hardware expenditures and high, new project deployment costs. Get ready for a world where running Enterprise-class Oracle services costs pennies a day.

Managing Private and Hybrid Clouds For Data Storage

Keywords: Hybrid Clouds, private clouds .
Authors: Mark Carlson, Sun Microsystems, Inc. and Marty Foltyn, SNIA Cloud Storage Initiative.
Abstract: Many organizations, driven by the opportunities for significant cost-savings, are considering cloud computing and cloud storage solutions, which take advantage of Web-based technologies to allow scalable, virtualized IT resources to be provided as a service over the network. Not a new technology in itself, cloud computing is a new business model wrapped around existing technologies, such as server virtualization, to make the use of information technology resources more efficient.

Why top UK Digital Marketing Agency Turned to the Cloud.

Keywords: application virtualization, server side application virtualization, Virtual Application Appliances, private cloud.
Authors: Spencer Gallagher, DediPower Managed Hosting and Robert Belgrave and Jodie Hoare, Bluhalo.
Abstract: Many companies are talking about the Cloud, but when does it make commercial sense?

In January 2009, Bluhalo’s existing hosting provision had reached a point where a new solution was essential. With a costly 80 to 100 power hungry servers, no flexibility, burstability and limited physical space within the existing provider’s premises, Bluhalo began the search for a new hosting solution.

CLOUD MARKETING - THE FUTURE OF MARKETING

Session Date and Time: Day 3, March 25, 13:15pm EST (10.15AM West Coast)- (45min)
Keywords: Cloud Marketing, New Marketing Trends.
Authors: Dr.Anurika Vaish and Mr. S. Venkatesan and Dr.Ankita Gupta and Ms Namrata Shah and Ms Sonal Garg and Ms Shubhi Saxena, Indian Institute of Information Technology, Allahabad.
Abstract: “Cloud” is the latest word in the present hi-tech era to which major organizations are today looking at. Research firm *Gartner predicts that “cloud computing is expected to mature in seven years”. It has the potential to transform current business processes towards being more efficient and profitable especially when the world is reviving from an economic slowdown. The objective of the present study is to actually take the concept of cloud computing one step further. Cloud marketing emerges as the future of marketing by combining traditional marketing with software as a service. How efficiently could this be deployed as a business strategy by organizations?

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